Pearl Media promoted the new album of country musician Kacey Musgraves in an outdoor display in downtown Nashville. if

According to the company's press release, Pearl Media's creative and eye-catching outdoor advertising campaign is causing a sensation in downtown Nashville.

Established in 2006 and headquartered in Montclair, New Jersey, Pearl Media started out in the open, transforming large buildings into wall sceneries and transforming empty storefronts into immersive digital experiences.

Pearl has strengthened its capabilities by cooperating with real estate assets in major US cities to create an experiential digital signage network. Their latest project is the digital and static signage network developed by the Fifth Broadway in Nashville, which will be open to the public in early 2021.

Fifth Broadway is an urban regeneration project. The location includes a food hall, live entertainment venues, shops, luxury apartments, and a mixed use of indoor and outdoor facilities.

Pearl Media’s Fifth Broadway digital network includes 15 displays: a large “Welcome to Nashville” LED display overlooking Lower Broadway, the L Street Live sign above the wide corridor, and two large national parks in the area. LED screen African American Music Museum and 11 street kiosks, each with a 55-inch display. Working with Pearl Media at this location allows advertisers to reach approximately 255,000 visitors each week, and their average stay in the area is approximately 70 minutes.

"One of our main goals in developing this network is to use LED displays not only for advertising, but also as a complement and extension to the Fifth Broadway experience, attracting and entertaining visitors while they enjoy the many other benefits of this exciting New assets," Pearl Media's chief operating officer Jen Almeida said in a press release.

Some of the notable live events screened here recently include the National Hockey League playoffs and the July 4th celebration.

When an event is streamed on the "Live" screen, the support screen will keep the ad running to ensure advertisers continue to play. In addition, the kiosk-level screen also provides touch screen functions, which can be used to customize the interactive experience.

In order to carry out large-scale digital promotion, Pearl Media entrusted Broadsign to take charge of the project.

"We have an ambitious plan for the Fifth Broadway installation. Broadsign provides us with the flexibility to build the network as needed, as well as the flexibility to adjust and grow as our future needs change. We have several screens all Synchronize and regularly broadcast large events to custom resolutions for public viewing parties on our monitors. I was able to use Broadsign to build everything by myself, and I am happy to continue to add new technologies to our network and turn more ideas into reality in the future ," Pearl Media Digital Content Manager Larry Curran said in a press release.

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